Britain’s flourishing cafe culture has prompted rising sales of coffee makers for the home, figures out today show.
Coffee shops have raised consumer expectations about what the drink should be like, market analysts Mintel said.
Sales of home coffee machines nearly doubled to 1.2 million between 2001 and 2006.
But instant coffee sales edged up by just 4 per cent over the same five-year period, according to Mintel’s Small Kitchen Appliances report.
Shoppers spent around £50 million last year on filter coffee machines, espresso and cappuccino makers and other types of coffee machine.
Mintel Senior Market Analyst Julie Sloan said coffee makers had become a ‘lifestyle statement’ – especially for young urbanites.
‘The fact that a trip to the coffee shop has become an essential detour en route to work has also had a major impact on sales,’ she said.
‘Many Brits are now accustomed to coffee shop-quality coffee and are simply looking to recreate this in the comfort of their own home.’
Machines which use sealed pods of coffee saw a 260 per cent sales upturn between 2002 and 2006, with 470,000 being sold last year.
Nearly 420,000 espresso and cappuccino makers were sold last year – up 30 per cent over the same four-year period.
Filter coffee machines saw a 65 per cent sales upturn to hit 300,000 in 2006.
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