Channel 4 leading new digital radio bidConsortium plans ten new stations
30 March 2007
Channel 4 is leading a consortium which plans to launch 10 new digital radio stations, it has been announced.
The 4 Digital Group has submitted a bid for the UK's second national digital radio licence.
Partners in the consortium include BSkyB, Emap Radio, Chrysalis Radio and The Carphone Warehouse Group.
The 10 proposed national stations will cover music, speech, entertainment and children's programming.
Channel 4 Radio will be a contemporary speech-based station targeting 30-54-year-olds, offering drama, comedy and documentaries.
E4 Radio will cater for 15-29-year-olds, while Pure4 will be a station aimed squarely at ‘music lovers’.
Other proposed stations include Sky News Radio, Asian station Sunrise Radio UK and Closer, a spin-off from the women's magazine.
The partnership with The Carphone Warehouse is intended to encourage mobile phone manufacturers to make digital radio available via handsets.
Speech and music
Nathalie Schwarz, Chairman of 4 Digital Group, said: ‘4 Digital Group will secure the future of radio.
‘We will serve a broad spectrum of audiences - from mainstream to niche, minority groups to children - in both speech and music.’
National Grid Wireless has submitted a rival bid.
It will offer a 12-station line-up and partners including the BBC, Radio Luxembourg and Premier Christian Radio.
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