Former US Vice President Al Gore was in London today for the UK launch of Current TV, the first television channel created by and for 18 to 34-year-olds.
Current TV will be available in 50 million homes worldwide with one third of its programming supplied by viewers.
The channel is described as ‘television for the internet generation’, covering a wide range of topics.
The schedule is made up of short, non-fiction programme ‘pods’ averaging between three and eight minutes, and viewers have the power to vote programmes on to the network.
The channel is also airing regular Google Current news items based on the most popular internet stories of the day.
The project is open to anyone from established film-makers to members of the public and celebrities. Programming highlights for the first week include a film about ‘guerrilla gardening’ and a film by U2 stars Bono and The Edge.
Mr Gore, chairman of Current TV, spoke about his vision to ‘democratise the medium of television’ so that individuals could join the global conversation.
He said Current TV was very different to YouTube and selected the highest quality videos.
Current TV can be viewed at Channel 229 on the Sky EPG and 155 on Virgin Media.