ITV and Setanta have secured a new £425 million deal to screen FA Cup and England home football internationals.
The two broadcasters outbid Sky and the BBC, who had jointly held the TV rights for the last seven years.
The new TV deal takes effect from August next year and will run until July 2012.
Following the announcement the BBC said it had to bear in mind the interests of licence-fee payers whenever it bid for a contract.
It added: ‘The BBC will be starting a new three-year deal with the Premier League this autumn guaranteeing Match Of The Day until 2010, and we will be covering the World Cups in 2010 and 2014 in addition to our other landmark events such as the Olympic Games, the Six Nations and Wimbledon.’
ITV executive chairman Michael Grade described it as a ‘seriously good deal’ while Setanta Sport’s Director of Sport Trevor East said: ‘This is a great win for Setanta and another reason why we are a must-have for sports fans.
‘With the FA Premier League from August, exclusive coverage of the Scottish Premier League and other top European leagues, Setanta will be showing more live football than any other broadcaster.’