Sales of latest 'superfood' soarDemand for pomegranates hits record high

16 March 2007

Pomegranates are the latest fruit to enjoy a sales surge after being dubbed a 'superfood', a retailer said today.

Demand for the seed-filled fruit has grown by 76 per cent across all stores over the past year, figures from market analysts TNS show.

Pomegranates have overtaken blueberries as Britain's fastest growing superfood, according to Tesco.

The country's biggest supermarket chain sold 3.8 million pomegranates in the past year - an increase of two million on the previous year.

Consumer demand for the fruit was prompted by the launch of pre-packed pomegranate juice.

Vitamin C

Tesco pomegranate buyer Kevin Patel said: 'In the last few years there has been tremendous publicity surrounding pomegranates and their supposed health-giving qualities and that has led to the phenomenal rise in demand.'

Other products dubbed 'superfoods' because of their health benefits include spinach, broccoli, avocados and fish rich in omega 3 oils.

A single pomegranate provides around 40 per cent of the daily recommended vitamin C intake, Tesco said.

They are also a good source of antioxidants which can help prevent illness.

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