Super-expensive cherries on sale at TescoThe Spanish fruit costs almost £65 a kilo
27 March 2007
Super-expensive early cherries are going on sale at Britain's biggest supermarket chain.
The Spanish-grown fruit will sell for £19.49 for a 300g punnet at a select number of Tesco stores this week.
The early cherries are grown by a single farmer in Spain and launched last year at Harrods priced at £89.99 per kilo.
Tesco said its lower price - equivalent to £64.96 per kilo - was more likely to tempt its customers.
The chain's stone fruit buyer Charles Clowes said: ‘Traditionally at this time of year you can't buy fresh cherries anywhere in the world for love or money.’
Harrods last year reported a waiting list of customers eager to snap up the early fruit.
The department store's food and drink spokesman Andre Dang said the Spanish grower had ramped up production this year to meet demand and bring the price down.
‘We haven't decided to sell them again as yet. We knew that last year Tesco went to visit them and we said to the grower that we do like them to be a bit more exclusive,’ he said.
The grower in Lerida, Spain, uses heated tunnels to ensure the cherry trees start flowering early.