Virgin Media has announced plans to launch a Freeview-style set top box.
The new service will allow consumers living in non-cabled areas to access the company’s ‘Quadplay’ package of broadband, phone, mobile and television services despite being beyond its cable network.
The box will be free to new customers signing up to Virgin’s 8Mb broadband and talk anytime phone bundle at £19.99 a month. Non-cable customers taking a broadband service on its own will be charged a £40 connection fee.
The new offer includes 40 free-to-air TV channels, over 25 digital radio stations, an eight-day on-screen TV guide and interactive content and plug ‘n’ play installation.
Managing director of non-cable at Virgin Media, Philip Snalune, said he is keen to ensure the company is well placed to take advantage of the market opening up as the country gears up for the digital switchover when analogue signals start to be turned off next year.
He said: ‘Launching a basic service into non-cable areas enables us to expand the availability of our services. This is just the first step and our aim is to offer more advanced services across the UK throughout 2008.’
The box has a matt black design and is around the same size as a video recorder.