WH Smith to open in-store post officesMove follows successful trial run
19 April 2007
WH Smith today unveiled plans to open post offices within 70 of its high street stores.
The agreement with the Post Office follows a successful trial run involving franchises at six WH Smith sites.
WH Smith described the partnership with the Post Office as a natural fit and said there had been no negative impact on its performance at the trial stores.
It added: ‘Customers quickly saw the benefits of the move to WH Smith, including the convenient location in the heart of the town's shopping area, the modern and inviting Post Office environment, shorter queues, improved service and additional services, such as longer opening hours.’
WH Smith said the agreement had secured the future of post office services in the 70 towns. The roll-out is scheduled for completion in autumn 2008.
The high street chain also said its trading recovery was on track after profits rose 7 per cent to £59 million in the six months to the end of February.
It has reduced its reliance on entertainment products, such as DVDs and CDs, while focusing on books and core stationery products.
Chief Executive Kate Swann said the company had rebuilt its authority in core categories, despite competitive trading over the Christmas period.
She added: ‘We remain cautious about consumer spending in our markets, however we are confident in the outcome for the full year.’
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