Which? launches online cosmetic surgery guideSite offers unbiased and reliable information
16 April 2007
Which? is launching the ultimate online guide to cosmetic treatments after our research revealed almost five million Britons would consider going under the knife to improve their looks.
According to our poll, having a tummy tuck is top of the list for women while top of the list for men is a face or neck lift.
Our survey found that four per cent – or 1.6 million people - want their partner to consider surgery.
Men are most likely to want their partner to have breast surgery while women are most likely to want to see a flatter stomach on their partner.
But our investigations also show that fewer than a quarter of those who have had, or who are considering cosmetic treatment, feel they are very well informed.
Which? Health Campaigner Michelle Smyth said: ‘It seems many people are considering a cosmetic change in the future, and perhaps not just for themselves.
‘Cosmetic surgery is not a decision to take lightly, and we’ve found that despite its increasing popularity, it’s extremely difficult to find independent, unbiased information.
‘We’ve set up an easy-to-understand, one-stop-shop for anyone considering cosmetic treatments. But we also want to hear from people willing to share their experience. Leave us your story at www.which.co.uk/cosmetic.’
Our online guide offers unbiased, reliable information and allows people to scroll over two interactive bodies to learn more about what various procedures involve.
The site also covers how to check out clinics and surgeons before committing to anything, situations when people should simply ‘walk away’ and what to do if something should go wrong.