Asda to launch 'cheapest' school uniformSupermarket says the clothes will be durable

30 May 2007

Children

A school uniform priced at less than £10 including shoes will hit stores next week.

Asda says the ‘value’ outfit from its George range will be the cheapest uniform available for three to six-year-olds.

Its launch reflects the increasingly competitive nature of the £1 billion school uniform market.

Retailers annually compete to offer low prices ahead of the new school year.

Competitive market

Asda's outfit includes a polo shirt at 75p, trousers or skirt for £1.75, shoes for £4.50, and a sweatshirt at £1.75.

Underwear includes socks at 25p per pair, briefs at 29p each and vests at 67p each. All underwear is sold in more expensively priced packs of between three and seven items.

Larger outfits for six to 10-year-olds are priced at £12.96, rising to £13.96 for 10 to 12-year-olds.

‘Ethically’ sourced

Asda said its George uniform was ‘ethically’ sourced from factories which are regularly audited.

Angela Spindler, Managing Director of George Global, said: ‘As we sell more school uniforms than anyone else in Britain, we want to put more money back into our customers' pockets and that's exactly what we have done giving customers change from a tenner.’

Asda said the school uniforms were rigorously tested to ensure the clothes were ‘durable’. They go on sale on 4 June.

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