Bogus closing down sales and prize draw scams will be made illegal under new laws.
The crackdown on unfair trading and selling practices comes into force in the UK next April as part of EU-wide legislation.
It outlaws more than 30 deceptive or intimidating sales practices that are currently legal in the UK.
These include persistent and unwanted cold calling and other high-pressure unfair sales tactics.
Consumer Minister Ian McCartney today published a consultation on how the Unfair Commercial Practices Directive (UCPD) will be implemented.
‘This law will give the cowboys nowhere to hide. It will crack down on underhand sales practices that are all too often used to back consumers into a corner,’ he said.
The UCPD will replace consumer protection rules, which currently exist across some 22 pieces of existing UK legislation.
The Department of Trade and Industry today launched a consultation on the draft regulations before they become UK law in April 2008. The consultation closes on August 21.
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