Marmite sausages tipped for successNew Marmite and Bovril-flavoured sausages

07 May 2007

Marmite and Bovril fans can choose between new sausages made with the two rival savoury flavours.

Specialist sausage makers Broad Oak said the Marmite-infused variety was expected to sell better than the Bovril flavour.

Both versions have a ‘significant but not overpowering’ taste, the firm said.

The Marmite sausages contain 5.5 per cent of the savoury spread plus 78 per cent pork. The other version contains 3 per cent Bovril and is made from a mix of pork and beef.

'Delicate flavour'

Jane Woodward, sales and marketing controller at Essex-based Broad Oak, said it had taken around two years to reach an agreement with Unilever which owns the Marmite and Bovril brands.

‘Once you've eaten the product you have the reminiscence of the flavour afterwards. It's not overpowering - you know you've eaten Marmite but it doesn't burn your tongue. It is a delicate flavour,’ she said.

‘I think Marmite will be most popular purely because of the brand awareness of it.’

According to Unilever, the Bovril beef drink was invented in 1886 by Scotsman John Lawson Johnston.

Marmite is a savoury spread made with yeast which first launched in the UK in 1902, the firm said.

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