Store ditches scheme to tackle excess packagingAsda says customers not as keen as it hoped

22 May 2007

A supermarket chain is dropping a scheme which encouraged shoppers to leave excess packaging at stores.

Asda said customers had not been as enthusiastic as expected about the pilot project.

The chain had asked shoppers to put excess packaging into huge wheelie bins in front of two outlets in York and Dewsbury.

But lack of demand means the supermarket is winding up the scheme and will not extend it nationwide.

Report excesses

Asda is instead asking customers to report excess packaging via its website.

'The recycling trial showed us that customers weren't that keen on removing the packaging there and then,' a spokesman said.

'There were some examples left there but not the volume we thought would be left.'

Asda's four-week pilot project was launched after environment minister Ben Bradshaw urged shoppers to leave 'excessive and unnecessary' packaging behind at stores.

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