Supermarket launches 'green' milk bottleIt's made from recyclable cardboard

14 May 2007

 

Plastic milk bottles could soon disappear from supermarket shelves after the launch of a new recyclable alternative made from cardboard.

The new Greenbottle, launched in Lowestoft's Asda store, is made of moulded recycled cardboard, and is the same price as ordinary plastic bottles.

The Greenbottle provides a sustainable alternative for shoppers, and comes after it was revealed that currently more than 100,000 tonnes of plastic milk bottles go to landfills each year.

Once the milk has been consumed the cardboard bottle can then be recycled along with newspapers and magazines.

A bag holding the milk inside the Greenbottle is also quickly biodegradable and can be discarded with other household rubbish.

National roll-out

Designed by Greenbottle Ltd, the recyclable bottles are being trialled with Asda with the potential for a national roll-out later in the year.

Meanwhile, shoppers will have to take their own carrier bags to a Waitrose store from today when the supermarket stops giving away free plastic bags.

Customers at the Waitrose store in Saffron Walden, Essex, will instead be asked to reuse old carriers and shopping bags for the next fortnight.

The chain will introduce one plastic bag-free ‘green till’ at another 14 of its 183 branches for the same period.

Waitrose Head of Social Responsibility Nick Monger Godfrey said: ‘How customers react will help us determine pragmatic and realistic ways of making our business even greener.’

Plastic bags

It follows moves by Sainsbury's to make plastic bags more eco-friendly and to introduce ‘bag-free’ days when no carriers are handed out.

Rival supermarket chain Tesco last year started awarding Clubcard points to customers who reuse old carriers and other bags.

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