Actress fronts computer games advertsNicole Kidman promotes Nintendo brain training
25 June 2007
Nicole Kidman is the face of a publicity campaign for the latest Nintendo computer game.
The Moulin Rouge star appears with a handheld console trying out the latest 'brain training' techniques.
She was picked to appear in the commercials because of her 'universal appeal', Nintendo said.
The Japanese firm wants to extend the appeal of computer games beyond its traditional young, male audience to reach more women and older people.
Its latest game, called More Brain Training From Dr Kawashima: How Old Is Your Brain?, claims to help the user's brain stay active through a series of 'exercises'.
'Brain age check'
The game's 'brain age check' measures the speed and accuracy with which users complete maths, cognitive and language-based tasks.
Kidman, who turned 40 this month, said: 'I love the concept that Nintendo is reaching out to new audiences with their self improvement products like Brain Training.
'Most importantly, I've quickly found that training my brain is a great way to keep my mind feeling young.'
Adverts featuring the actress launch on ITV1 this evening.
The Nintendo DS game More Brain Training From Dr Kawashima launches across Europe on Friday.
The Press Association, All Rights Reserved.