Ashtray for considerate smokers launchedUsed butts can be stored in the 'ashcan'
05 June 2007
A portable ashtray marketed as this summer's 'must have' has been launched.
Called the Ashcan, it is targeted at smokers ahead of the July 1 ban in England.
The Ashcan is an airtight container where the used cigarette butt can be extinguished and stored.
It is roughly the same size as a single cigarette and is made from aluminium and flame-retardant plastic.
The Ashcan's launch follows warnings that smokers face fines of up to £80 for dropping used cigarettes in the street.
Publicity material for the portable ashtray says: 'Until now, smokers have had little choice but to reinforce their bad name by dropping their cigarette butt on the ground.
'Ashcan offers these conscientious smokers a choice, a way to enjoy their habit and care about their surroundings.'
The Ashcan goes on sale at Tesco stores from today priced at £1.20 each.
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