Digital radio sales top five millionClose to one in five UK homes have DAB
19 June 2007
The number of DAB digital radios sold in the UK has topped the five million mark, according to the latest industry figures.
The Digital Radio Development Bureau (DRDB) says this means around 10 million listeners are now tuning into DAB around the UK.
By the end of the year it’s predicted that over one in five of all British homes will have a DAB digital radio
Currently, 89 per cent of people in Britain can get DAB radio, with 166 stations on both analogue and digital, and 50 more on DAB exclusively.
DRDB says that with popularity growing there is now the need to move DAB into different areas including mobile phones and MP3 and MP4 players.
It says this will ‘enhance the appeal of radio and deliver richer radio content in more places for consumers’.
DRDB Chief Executive, Ian Dickens, who is standing down this autumn, said: ‘I have seen DAB digital radio grow from around 135,000 units sold to over five million; from 19 products in 2002 to over 300 today; from an entry level price of £99 to £29 today, from 600 independent retailers to over 8,500 outlets.’
The news comes just months after a Which? survey revealed that there was still confusion surrounding the benefits of digital radio.
Our survey of almost 2,200 Which? online panel members found that 42 per of members have a DAB digital radio at home.
But a fifth of those DAB digital radio owners thought there was no difference in reception, while one in eight said the reception was worse on their digital radio.
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