A supermarket chain will give away five million eco-friendly toilet rolls this week.
Sainsbury’s says the amount of ‘green’ paper dished out at its stores on Wednesday will amount to 670 tonnes.
The move aims to raise awareness of Forest Stewardship Council-approved tissue and toilet rolls.
It is part of a series of ‘make the difference’ days organised by the supermarket chain.
The FSC logo means the paper has come from trees which are replaced or allowed to regenerate naturally.
Sainsbury’s Customer Director, Gwyn Burr, said the average UK household used at least 115 toilet rolls a year.
‘We want to remind customers that there are greener alternatives available and we want to make it easy for them to access it,’ he said.
Staff will offer customers at Sainsbury’s free twin-packs of toilet rolls bearing the FSC logo on Wednesday.
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