Seven million Britons want to snap up an Apple iPhone when it’s finally released in the UK later this year.
A survey from mobile market authority M:Metrics found that 56 per cent of British phone users were aware of the iPhone.
Seven million said they a ‘strong interest’ in buying one even though there is no confirmed European launch date.
Paul Goode from M:Metrics, said: ‘We expected that mobile users in the UK would be more inclined to buy an expensive device, since smartphones are twice as popular in the UK as in the US.
‘These figures are very impressive, although respondents in the UK were not presented with a launch price or any restriction of mobile phone carrier as in the US.’
Apple CEO Steve Jobs has already said he expects the iPhone to ‘reinvent’ the telecommunications sector.
The phone, which is 11.6mm thick and has a built-in two-megapixel digital camera, will also provide email and internet access.
As well as being a music and video iPod, the phone will offer new services such as ‘visual voicemail’, which shows users a list of their messages so they can go straight to the ones they want to listen to most.
Mark Donovan of M:Metrics added: ‘While other devices – some of them already on the market – have features equal or better than the iPhone, such as 3G, superior cameras, and the like, the iPhone has been the first mobile device to create widespread consumer excitement around a mobile phone.’