A British company hopes to have stolen a march on Apple’s iPhone by launching its own mobile phone music service.
Omnifone has today unveiled the service in Sweden and launches in the UK and the rest of Europe are expected soon.
Apple’s iPhone, which launches in the US on later this month but will not be available in Europe until later in the year.
The Musicstation service allows users unlimited access to music tracks for a weekly fee of around £2, which includes data traffic charges.
Rob Lewis, CEO of Omnifone said: ‘MusicStation’s launch today heralds the beginning of the next generation of mobile music.
‘Hundreds of millions of mobile phone subscribers worldwide will soon gain the ultimate music freedom – the ability to download and play unlimited amounts of music, wherever they are, through a fantastic easy-to-use digital music experience, which works on almost any phone.’
MusicStation has already agreed deals with some of the world’s largest record companies including Universal Music Group, SONY BMG, EMI Music and Warner Music International.
MusicStation will run on all 2.5G and 3G music compatible mobiles and downloaded tracks and user playlists are stored centrally.
This means that if a mobile is stolen, lost or upgraded, the replacement handset will automatically restore the user’s music, playlists, and preferences the first time MusicStation is switched on.
Users can keep the tracks for as long as they keep their subscription, the cost of which is added to their phone bills.