US video site YouTube has launched local versions in various countries including the UK.
The popular online video community says that over time the users of the UK version will benefit from an entirely ‘local’ experience.
It will include UK-specific video rankings and comments, as well as community sections.
Chad Hurley, YouTube’s co-founder and CEO said: ‘Video is universal and allows people around the world to communicate and exchange ideas. With our announcement we are expanding upon our already global platform to make it even more relevant for our local communities.
‘YouTube will now be more accessible and interesting to a worldwide audience, and we look forward to rolling out in other countries in the months to come.’
YouTube has already signed deals with various major international content partners including the BBC, football clubs such as Chelsea and organisations including Greenpeace and Friends of the Earth.
The site, which was founded in February 2005 and bought by Google in November 2006, also has partnership deals with Universal, Sony and Warner Music groups.
More localised versions of YouTube will be rolled out this year.