BT has joined the battle for a share of the lucrative football market by announcing plans to show Premiership matches on its new TV download service.
It says its BT Vision Sport ‘near live’ service will allow fans to watch 242 Premier League matches per season and up to 125 Coca Cola League and Carling Cup games.
Fans can pay £1.99 to watch one of the 242 near-live matches or they can choose a subscription which includes all the action for £4 a month.
Viewers can also add on a package of live English and Scottish matches from Setanta Sports for a total cost of £12 a month.
The telecoms giant says that BT Vision Sport is ideal for fans who have BT Total Broadband but who are unwilling, or unable, to pay high TV sports subscriptions.
The Setanta Sports’ live action package includes 46 Premier League matches from England and 60 from Scotland, as well as action from other European football leagues, US PGA tour golf, Nascar and Magners League rugby.
BT Vision also offers a library of classic sporting action and documentaries available on demand and supplied by sporting giants ESPN and IMG.
Dan Marks, BT Vision CEO, said: ‘We’re a sports-loving nation and ordinary fans shouldn’t be priced out of the action. Millions of fans have resisted subscription services to date and so we feel there’s a substantial gap in the market.
‘Highlights on Match of The Day are fine but many fans want more, particularly those who follow teams that aren’t often featured live. BT’s unique mix of live and on demand sport means there is something for everyone, at prices people can afford and on the terms they choose.’
BT Vision can be ordered online or at 0800 917 7610. To access BT Vision Sport, viewers must be connected to BT broadband and have a set-top box called a V-Box.
The V-Box is free but BT charges a £60 installation fee and a £30 connection fee.