The cost of holidaying in the UK is putting Britons off taking a ‘greener’ break here instead of flying abroad, it was revealed today.
Nearly 20 per cent would like to reduce their carbon footprint by taking a break in Britain rather than going abroad but find that UK holidays are too expensive, a survey by insurance company More Than found.
All told, 49 per cent of the 1,973 people polled reckoned holidaying in the UK was too pricey, with 20 per cent believing resorts are not as friendly as those abroad.
A total of 45 per cent were concerned about carbon emissions produced through flying abroad, but 22 per cent of all those surveyed see no alternative to foreign travel unless UK costs come down.
Asked to consider UK locations, 38 per cent said Cornwall was too expensive, while 28 per cent believed Devon was too dear, too.
More Than managing director Mike Holliday-Williams said: ‘Although we are all being encouraged to think green when considering our summer holidays, our research reveals that although Brits would like to make the effort to reduce their carbon footprint, the cost of holidays in this country is a huge barrier.
‘Holiday operators should be aware of this so that they can think of ways to entice Brits to holiday in the UK so that we can all work harder to reduce our impact on the environment.’
Holiday Which? Editor Lorna Cowan said: ‘There are plenty of great places to spend a holiday in the UK – it’s such a shame that holidaymakers are being put off. It’s not only holiday operators who need to think about ways they can entice Brits to holiday closer to home, hotels and guesthouses need to do the same.
‘A recent comparison of budget and luxury hotel rooms in popular city-break destinations saw visitors to London paying over the odds, compared to similar hotels in Berlin, Paris and Rome.’
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