The number of men over 50 having cosmetic surgery has risen more than 140 per cent in the last five years, according to one firm.
Liposuction comes out top as the favourite procedure, helping to remove stubborn fat.
One in four (26 per cent) of all liposuction operations carried out by The Harley Medical Group are now on men, the firm said.
The procedure costs around £3,700 and needs one week off work in recovery time.
Of operations carried out on men aged 50 and over, 24 per cent involve liposuction to areas like the abdomen, chest and chin.
One in five (21 per cent) operations are to remove eye bags (called blepharoplasty), facelifts account for 14 per cent of procedures, nose jobs for 11 per cent and tummy tucks for 8 per cent.
Neck lifts add up to 7 per cent of procedures on men over 50, brow lifts account for 5 per cent, chin is for 3 per cent and ear surgery or pinning back (otoplasty) for 2 per cent.
Liz Dale, director of The Harley Medical Group, said: ‘The idea of men letting themselves go with increased age is no longer accurate.
‘We have seen a dramatic increase in the number of 50-something male patients coming into our clinics.
‘Liposuction is the most popular procedure, accounting for 24 per cent of procedures amongst this group.
‘The amount of fat removed can range from 50mls to three litres, or the equivalent of over six pints.’
Eye bag removal
Surgeons check that patients have taken steps to reduce their weight before agreeing to liposuction, she said.
‘Liposuction is for stubborn fat only, not a quick cure for weight gain. Obese patients would most certainly not be operated on.’
Eye bag removal costs £2,300 for upper and lower eyelids.
Of all eye bag removal operations carried out by the clinic on men, 60 per cent are among the over-50s.
Jenny Driscoll, health campaigner, Which?, says: ‘Our research has also shown that men are no longer shy about surgery. It has lost its taboo status. Men are happy to consider face lifts and tummy tucks in the battle to stay young and compete with women.
‘However, any form of surgery or cosmetic treatment should never be entered into lightly. Liposuction in particular is a major operation that carries risks. You should always chat through your options with your GP before embarking on any type of cosmetic procedure.’
Check out the Which? interactive guide to the most common treatments.