Sony calls for TV for the visually impairedIts Bravia range now includes Audio Description
03 July 2007
Sony is calling on the television industry to follow its lead by providing products and services for blind and partially sighted people.
The electronics giant says the technology exists for visually impaired people to enjoy TV programming as much as those that can see.
Audio Description (AD) is an additional narrative soundtrack for blind or partially sighted people.
During gaps in programme dialogue, an additional voice explains visual plot points, enabling visually impaired people to follow the storyline more fully.
Audio description is available on a variety of television programmes throughout Europe but, until now, has only been accessible through the purchase of a separate set-top box or satellite receiver.
Now all Sony Bravia televisions will include Integrated Digital Television (IDTV) as standard, and provide access to AD without the need for an additional decoder.
Stephen King of the Royal National Institute of Blind People (RNIB) said: ‘I am delighted all of the new Sony Bravia televisions will give people with a serious sight problem access to Audio Description via Freeview in the UK.
‘Audio Description is a fantastic service that many blind and partially sighted people value. RNIB welcomes the commitment from Sony to this service and congratulates them on their work in this area.’