Sony unveils camcorder for YouTube generationIt looks to tap into video sharing market

20 July 2007

Sony is launching a pocket-sized camcorder designed for bloggers who upload video and images to the web.

The electronics giant is looking to tap into the massive growth in video sharing on sites such as YouTube as well as on personal blogs.

It says its Net-sharing CAM will allow users to easily upload short video clips to the web, as well as take 5-megapixel digital still photos.

It can record about five hours of web-ready video footage on a Memory Stick PRO Duo media card and shoots video in the ‘web-ready’ MPEG-4 recording format.

Digital pictures

The camcorder has selectable picture qualities ranging from QVGA/15 frames per second to VGA/30 frames per second, which can be viewed on televisions.

Sony Electronic Director of Product Marketing Kelly Davis said: ‘People who upload videos frequently are looking for solutions to easily get their personal content online in a few simple steps, so we developed the Net-Sharing CAM to be intuitive.

‘It can be used as an everyday communication device, which can also be personalised to quickly share short video clips and photos online.’

US release

The Net-sharing CAM has a built-in flash, 4x digital zoom, a 2.4-inch color LCD screen and a battery life of about 90 minutes.

The Sony Net-sharing CAM will be available in the US in September for about $200 but there is no news yet of a UK release date.

Which? camcorder expert Christopher Christoforou said: 'Over 150,000 videos are uploaded onto YouTube.com daily and this little camcorder aims to make it a bit easier. It takes footage in web-friendly format and using the supplied software it should make uploading less hassle.

'We don't expect great quality when viewing on a television though. We'll definitely keep an eye out to see whether it becomes available to UK users.'