Supermarket to sell wine in plastic bottlesSainsbury's says it will cut packaging weight
27 July 2007
Wine will be sold in recyclable plastic bottles instead of glass as part of a supermarket trial.
Sainsbury's said the move would cut the weight of wine packaging which in turn reduces carbon emissions.
It will initially sell an own-label New Zealand Sauvignon Blanc and an Australian rose in the plastic bottles.
The 'robust' plastic bottles are less likely to break than glass versions, Sainsbury's said.
And ditching glass in favour of plastic means the wine can be shipped from overseas more efficiently and then bottled in the UK.
Barry Dick, product technologist for beers, wines and spirits at the chain, said: 'The new wine bottle looks exactly the same as a glass bottle, holds the same amount of liquid and doesn't compromise the quality of the wine in any way.'
The recyclable 75cl plastic wine bottles go on sale at Sainsbury's early next month priced at £4.99 for the Sauvignon Blanc and £3.99 for the rose.
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