Tesco bags deal to sell TV inventionIt's another idea to reduce carbon footprints

03 July 2007

An invention designed by one of the contenders of ITV series Tycoon will be on sale in supermarkets next month.

Entrepreneur Justin Chieffo's environmentally friendly idea has been adopted by Tesco in a bid to help customers reduce their carbon footprint.

The invention is a fabric bag that attaches to a supermarket trolley and dispenses carrier bags for re-use.

The bags, priced at 79p each, go on sale at selected stores at the end of August.

Tycoon

Mr Chieffo, 36, from Worcester, is one of six entrepreneurs featured on ITV's Tycoon programme vying for the chance to set up their own business and win a £10,000 in start-up capital from multi-millionaire businessman Peter Jones.

Mr Chieffo said of his product: 'The bag attaches to the back of the supermarket trolley and dispenses plastic carriers when you go through the checkout.

'It stores away easily and re-uses bags, thereby helping us to reduce our carbon footprint.'

Tesco senior buying manager Charles Hunt said: 'We've ordered 250,000 bags with an option for another 250,000 if it's successful.

Clubcard points

'We believe customers who want to do their bit for the environment will snap up the bags as an easy way of remembering to take their recycled plastic carriers when they go to the supermarket and cash in on green clubcard points.

'It's an excellent invention and we're very happy to do our bit to help Justin win the challenge.'

The public will vote to choose the winner of Tycoon later this month.

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