Women spend £7bn to look good on beachMen also paying for pre-holiday spruce-ups

19 July 2007


Bucket and spade

Women plan to splash out £7 billion on pre-holiday makeovers to look glamorous on the beach this summer, it was revealed today.

On average, UK females will each spend nearly £300 on clothes, shoes, accessories and beauty treatments, a survey from hotel chain Travelodge found.

The makeover includes £30 for waxing, £30 for a new bikini, £20 on jewellery, and £15 on sunglasses.

Men plan to splash out just over £100 on average on pre-holiday spruce-ups.

Celebrity culture

Male spending includes £20 for a haircut, £30 for a chest and back wax, £30 for shorts and T-shirt, £15 for sunglasses and £5 for flip-flops.

Taking other holiday items such as books, travel insurance and airport taxes into account, Britons will be spending an average of £545 each on pre-holiday purchases.

Travelodge Chief Operating Officer Guy Parsons said: ‘These findings highlight just how much we are influenced by the celebrity culture. It seems that our holiday look is just as important as the holiday itself.’

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