Apple has launched its television show download service in the UK.
Lost, Desperate Housewives and Ugly Betty are among the programmes available to buy via the iTunes online store.
Downloads cost £1.89 per episode and can be watched via computer, the fifth generation iPod or widescreen TV with Apple TV.
The iTunes Store in the UK currently offers 28 television programmes to buy and download.
They are made by ABC Studios, Disney Channel, MTV, Nickelodeon and Paramount Comedy.
Apple’s TV show download service has already launched in the US.
Vice president of iTunes Eddy Cue said: ‘We’re thrilled to bring TV programming to the iTunes Store in the UK. We’ve got 28 shows and expect to continue to add more great programming.’
Downloads come in ‘near DVD-quality’, Apple said.
The launch comes ahead of the iPhone hitting stores in the UK.
An exact date has yet to be announced, but the handset will launch in time for the lucrative pre-Christmas market.
An Apple event in California will take place on September 5. Guests invited to Apple’s live broadcast in the UK received invitations which said only: ‘The beat goes on.’
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