Blackberries are enjoying a popularity surge despite the lack of summer sunshine, a retailer said.
Sales are growing at more than double the rate of blueberries, according to Sainsbury’s.
Overall, berry sales are up 15% on this time last year while British-grown blackberries have increased 45% at the chain.
Demand for berries
It follows concerns among growers that demand for berries would be hit by the miserable weather.
Sainsbury’s soft fruit buyer Julien Roberts said: ‘It seems our customers are determined not to be put off by the bleak summer we’re having.’
Blackberries stocked by the supermarket chain are grown in south east England and Scotland.
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