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Britons lured by pedal power holidays

Tour operators report surge in bookings

 

Increasing numbers of Britons are hitting the road for cycling holidays, a report out today says.

The growing appeal of pedal power generated some 450,000 vacations based around cycling last year, according to market analysts Mintel.

Tour operators enjoyed a bookings surge of up to 30 per cent on the previous year.

Britons spent around £120 million on dedicated cycling holidays in 2006.

Tour de France

And that figure is expected to increase in the coming years, Mintel predicts.

Richard Cope, senior travel consultant at Mintel, said: ‘Britain is becoming a nation of cycling enthusiasts. Cycling has been given a new lease of life by recent environmental issues such as sustainable transport, carbon emissions and eco travel.’

The arrival of the Tour de France in the UK earlier this year sparked further interest in the sport, according to the Cycling Holidays report.

Another 2.25 million holidays taken by Britons last year included some kind of cycling trip, such as one-day bike hire or a city cycling tour.

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