Co-op to sell ‘naked’ cucumbersIt’s to ditch the plastic shrink-wrap
28 August 2007
A retailer is ditching the plastic shrink-wrap used to package cucumbers in order to be more eco-friendly.
The Co-op says the move will make it the first UK retailer to sell ‘naked’ whole cucumbers.
Instead, the vegetables will be delivered to stores in cardboard boxes which are lined to limit moisture loss.
The packaging change will not affect the product's shelf life, the Co-op said.
It will save an estimated eight tonnes of plastic waste every year.
Kate Jones, head of range development at the Co-operative Group which sells around 10 million cucumbers annually, said: ‘Following a 12 week trial, our customers have told us they are pleased to see that we are taking steps to reduce packaging, and are more than happy to buy their cucumbers without the usual plastic wrap.’
Whole cucumbers without the plastic wrap will be sold in Co-op food stores from 1 October.
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