Heinz launches microwave beansThey come in yogurt pot-style packs
11 August 2007
Heinz is launching new yogurt pot-style packs of baked beans which cook in the microwave.
The ‘snap pots’ are aimed at singletons who cannot face doing the washing-up.
Heinz described the launch as its first non-canned packaging since the beans first went on sale in 1901.
The packs of Heinz Beanz and Spaghetti Hoops contain four 200g pots which each take one minute to heat in a microwave.
Nearly one in five (18 per cent) of UK households consist of just one person - up 30 per cent in the past 30 years.
And nearly half of all meals in the UK are eaten alone, according to the firm.
Heinz said the new packaging format was tailored to meet people's ‘time-pressured lifestyles’.
Spokesman Nathan Ansell said the new format would meet the changing demands of British consumers.
He said: ‘Snap Pots are perfect for someone who wants beans as part of a light snack but doesn't want to add to the washing up or take up valuable fridge space storing the remainder of the can.’
The Snap Pots launch in early October priced at around £1.49 for the pack of four.
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