New 'ethical' shopping bag launchedIt's made of 100 per cent organic material

22 August 2007

The latest 'ethical' bag has been launched in a bid to encourage shoppers to ditch plastic carriers.

Created by Fairtrade fashion firm People Tree, the reusable bag's logo was inspired by ActionAid's research into the 'unfair international trading system'.

Its launch follows the sell-out success of the Anya Hindmarch reusable 'I'm not a plastic bag' carriers.

The new bag bears the message: 'Who Pays? Supermarket price wars lead to poverty and exploitation'.

Overseas factories

It is based on ActionAid's recent research into working conditions on overseas farms and factories which supply UK supermarkets.

ActionAid corporate campaigner Jenny Ricks said: 'By packing your weekly shop into these new bags, you're saying loud and clear that supermarkets must play fair by their workers around the world.'

Around 600 people joined a waiting list for the 100 per cent organic bag, which is being sold via ActionAid's website.

Proceeds from sales will go towards the charity's campaign work on supermarkets and global trade.

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