Quarter of radio listeners make switch to digitalNumber listening to podcasts is rising too
17 August 2007
One quarter of radio listeners now tune in digitally, new figures show.
For the first time, listening habits have been broken down into those who are sticking to their old analogue ways and those who have made the switch to digital.
Nearly 12 million people (26.2 per cent of the adult population) tune in to their favourite shows via either digital radio, digital TV or the internet, according to data from industry body Rajar.
Digital radio listening now amounts to 136 million hours per week.
Listening to digital-only radio stations has rocketed over the past four years from 905,000 in 2003 to 6.09 million in 2007.
The number of people over the age of 15 who have listened to the radio via their mobile phone has risen 27 per cent over the past year to 4.4 million, with 1.8 million of those aged between 15 and 24.
Podcasts are also proving increasingly popular, with 2.7 million people over the age of 15 listening to them - up from 1.9 million this time last year.
Overall, radio listening is on the up.
Some 91 per cent of the UK population - 45.6 million people - now tune in, up by almost 600,000 listeners on the previous quarter.
The Rajar figures covered the three months from April to June 2007.
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