Web campaign prompts chocolate bar relaunchWispas will soon be back on shop shelves

18 August 2007

Cadbury is bringing back the Wispa bar in response to demand from internet campaigners, it said today.

The confectionery giant will re-launch the Eighties favourite in October for a limited period.

It comes four years after the Wispa was dropped because of declining sales.

Social networking

The Birmingham-based chocolate firm said the comeback was a response to online petitions and campaigns on social networking sites such as Facebook and Bebo.

Thousands of fans have campaigned across scores of websites to get the Wispa back on shop shelves.

Cadbury will produce around 23 million Wispa bars packaged in the original blue wrappers for the relaunch.

The comeback could be made permanent if sales figures live up to the online hype.

Spokesman Tony Bilsborough said: 'We have noticed the web interest for some time and the consumer passion has undeniably swayed our opinion to relaunch Wispa.

'This is the first time that the power of the internet played such an intrinsic role in the return of a Cadbury brand.'

Wispa was launched as a pilot in 1981 and was rolled out nationally two years later.

Dark and milk chocolate

It fuses dark chocolate and Cadbury's dairy milk in a bar which is interlaced with bubbles.

During the 1980s Cadbury used a string of actors and actresses to publicise the Wispa bar.

Ruth Madoc of Hi-de-Hi!, Nigel Hawthorne and Paul Eddington of Yes Minister and Windsor Davies from It Ain't Half Hot Mum were among the celebrities who appeared in the Wispa campaigns.

The Wispa will sell for a recommended price of 42p per bar. Its 1983 launch price was just 16p.

© The Press Association, All Rights Reserved