Mobile phone giant Orange unveiled plans today to launch a home landline service.
The Orange Home Max deal includes a landline connection bundled together with broadband.
It is the first time Orange has moved into the traditional landline market.
The new service follows last year’s launch of Orange‘s phone service over the internet which uses voice over internet protocol (Voip).
Orange has set up a new customer support centre in Belfast to deal with landline customers.
The telecoms giant will also launch a digital TV service some time before Christmas.
Customers will get a single bill for landline and broadband although mobile phone charges will still be billed separately.
Orange Home UK vice president Eric Abensur said: ‘With the launch of our home phone service and new broadband packages, Orange is now able to serve all of a household’s communication needs.’
The firm will launch a £5 million marketing campaign to promote its new service.
Which? expert Ceri Stanaway said: ‘Orange already performs badly in our broadband survey and it experienced a dip in customer service levels following the launch of its ‘free’ broadband plus mobile deal. So we hope customer service does not suffer again as a result of it launching this new service.’