Yahoo!, eBay and PayPal have joined forces to help protect online shoppers from being ripped off by ‘phishing’ emails.
Phishing emails are fake emails which claim to be sent by a site such as eBay or PayPal or your bank, but links embedded within the emails direct users to fake websites which look very similar to the real thing.
These sites will then ask for personal information such as a credit card number, username or account password in order to steal your identity.But Yahoo! says its mail service will now block scam messages claiming to come from eBay and PayPal.
The filter system the companies will use is called DomainKeys technology, which allows internet service providers (ISPs) to verify the authenticity of e-mail messages and determine whether they’re real and should be delivered to a customer’s inbox.
Yahoo! says the joint initiative with eBay and PayPal will result in the blocking of fake e-mails, reduce the volume of fraudulent e-mail received by consumers and lower their risk of falling for phishing attacks.
Which? computing expert Lisa Barber said:’It’s good to see that companies are joining forces to help stop scammers, but this move will help only those who use Yahoo! mail. For everyone else, we recommend that you simply delete any email purporting to come from eBay and PayPal that asks you to click on a link and enter personal information, such as your password.’