The Post Office has launched a new broadband service aimed at older customers and those who prefer to pay by cash.
The two packages – Broadband Standard and Broadband Extra – offer speeds of up to 8Mbps. Costs start at £15.95 a month.
The Post Office says the service will reach over 99.6% of the country, while BT will provide kit maintenance and network support.
The broadband deals are aimed at people aged 50-65 who are going online for the first time, as well as customers wanting to pre-pay in cash at a post office.
The Post Office estimates that this market is worth close to £500 million.
Post Office Managing Director Alan Cook said: ‘Until now, some significant groups in society have missed out on all the internet has to offer purely because broadband is perceived as a complicated luxury.
‘With the support of BT, we are now able to open up a new range of products and services to these groups with a better, fairer and easier to use broadband service that reflects the trust that older customers, in particular, have in the “People’s Post Office”.
The Post Office says that there will be no ‘rural surcharges’ – fees which can be added by some internet providers depending on where you live – in addition to the fees, which start at £15.95 a month.
Which? technology expert Lisa Barber said: ‘It will be interesting to see how the Post Office broadband service fairs in our future broadband satisfaction surveys.’