Store chain Sainsbury’s is to give away one million energy saving light bulbs – the amount it normally sells in a year, it said today.
The bulbs will be handed out next Saturday in return for pledges from customers to try to save energy – at the culmination of Energy Saving Week, which started on Monday.
Sainsbury’s said the aim was to encourage customers and staff to switch on to greener alternatives during darker months.
The chain will also reduce the energy it uses in its stores for the weekend, by 45 tonnes of carbon dioxide.
A spokesman said: ‘This is equivalent to saving 100,000 kWhs of electricity – enough to power 22 households for a whole year.’
The reduction in energy use is being tried out at selected stores to identify what further measures can be made to contribute to the company’s overall goal of cutting its level of carbon emissions by 25% by 2012.
To claim their bulb, customers will be asked to make an energy saving pledge – to either:
- Replace a light bulb with an energy saving light bulb
- Take re-usable bags for shopping rather than use disposable bags
- Unplug the phone charger when it is not being used
- Keep the fridge and freezer running efficiently
- Switch to taking more showers than baths
- Try drying clothes outdoors or hang them up inside, rather than using the tumble dryer.
Gwyn Burr, customer director, said: ‘Using an energy saving light bulb makes good financial and environmental sense for every household, it is less damaging and cuts bills.’
The chain’s “Make the difference” days are aimed at encouraging positive action and change across a range of environmental, health and ethical issues.
- The bulbs are Philips 11W (60 watt equivalent) energy saver (RRP approx. £2).
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