A MySpace-style social networking site aimed at the over-50s has been launched today.
Users signing up to Saga Zone can add their own detailed profile, send messages to other users and join groups.
They can also contribute to web forums on a wide range of subjects from gardening tips to relationship advice.
More than 13,000 people signed up to the site – which is run by the Saga Group – during a trial period.
Social activism proved popular on the site, with petitions on prostate cancer, disability benefits, and food allowances being promoted by users on the Prime Minister’s website.
Health discussion forums were also used heavily, with junk food adverts, cholesterol and weight loss all popular topics
This launch comes on the back of a new Saga survey which reveals just how much older people are helping to drive the online economy.
A poll of 15,740 people aged over 50 found that more than 70% had bought flights online, and 50% had bought train tickets, while books (73%), electrical items (67%) and CDs ( 63%) were also popular online purchases.
Andrew Goodsell, Chief Executive of Saga Group said: ‘The internet is a place where the over- 50s are thriving. Saga Zone is a place where they can mingle and chat about issues important to them, be they amusing or serious.’