Stores braced for soaring food and drink salesRugby frenzy even boosts plasma TV purchases
20 October 2007
Supermarkets are braced for soaring sales of alcohol and snack food as fans stock up ahead of England's rugby final.
Tesco said a national "feel-good factor" had pushed up demand for champagne and luxury foods such as lobster and steak over the past week.
Even plasma televisions have seen a 36% sales upturn in the wake of England's semi-final success, the UK's biggest supermarket chain said.
Saturday afternoon is expected to be the busiest time in-store as fans head for supplies before kick-off.
Beer and curry
Sainsbury's expects this week's sales of beer to be 70% higher than usual, with pizza up 30% and curry up 50%.
Meanwhile, rival supermarket Asda is re-naming its popular deli-counter curries as a tribute to three England team members.
Wine merchant Berry Bros. & Rudd said the team's success so far was behind a 71% increase in its champagne sales over the past fortnight.
That trend was mirrored at Tesco, which sold 50,000 more bottles of champagne than usual in the past week.
Lobster sales at the chain increased 38% week on week, while its Aberdeen Angus beef sales rose 22%.
Tesco spokesman Jonathan Church said: 'We have seen a significant demand for luxury foods such as lobster, smoked salmon and champagne so it appears that Brits have been living it up this week.'
Sainsbury's is expecting to sell 12.5 million bottles and cans of lager, beer and cider and more than half a million curries.
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