Woman wins trip to Athens...BirminghamRadio station rapped by watchdog

09 October 2007

 

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A radio listener won a competition to visit Athens - only to find it was the name of a Greek restaurant in Birmingham.

The BRMB radio station ran the contest in May offering 100 tickets 'to go to Athens and watch the Champions League Final'.

One woman was delighted when the station rang to say she had won.

But she was mortified to learn that the trip was to the Athens restaurant in her home city.

Ofcom

The woman's husband complained to media watchdog Ofcom, which today ruled that the competition, run between May 16-22 on the Drivetime With Rick Vaughan Show, had breached rules on fairness.

Ofcom said: 'The presenter repeatedly gave the impression that the prize was an opportunity 'to be there with me right across to Athens' and 'this is our biggest prize so far'.

'The first unambiguous clue to the fact that the venue was in Athens in Birmingham, not Athens in Greece, was not given to listeners until May 22.

'This was seven days after a number of listeners had already been encouraged to enter a competition in which the true nature of the prize had not clearly been made known.

'The prize was, in fact, an evening in Athens (a Greek restaurant within Birmingham) with free food and drink... and the chance to watch the Champions League Final on a big screen television.'

'Something was amiss'

Ofcom concluded that the competition had been executed 'in a manner designed to obscure the true nature of the prize'.

BRMB owners GCap Radio said that a total of 95 winners had enjoyed the day's festivities and only three complained.

It also claimed sufficient clues were given that the prize was not a trip to Athens in Greece, adding: 'The fact that the radio station advised people to arrive at BRMB for 3pm on the day of the match should have alerted participants to the fact that something was amiss.'

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