Asda tops Which? Christmas cracker testCostly crackers aren't always worth it
22 November 2007
Asda has beaten supermarket and high-street rivals to come top in a Which? test of premium Christmas crackers.
Our consumer testers – the Eales family from Hertford - pulled 60 crackers from different stores and were impressed by the range of gifts in Asda’s Luxury Hand-Finished Crackers - including a charade and a fact as well as the usual joke.
The winning crackers cost £15 for a box of six - equivalent to £2.50 each - and triumphed over nine other boxes from stores including Sainsbury’s, Marks & Spencer and Waitrose.
£15 for a box of six winning crackers
As part of the test, the Eales pulled a selection of crackers and assessed their looks, content and value for money to find out which they preferred.
Woolworths’ Large Premium Crackers were the cheapest on test and the family thought them good value - they were £12 cheaper but had similar contents to the £25 boxes from Debenhams and Waitrose.
Gifts and jokes
When it came to appearance, Asda again scored well for its rich reds and flock effect, while Morrisons was also popular for the place cards - and gold rollerball pen to write them with - that came included.
Which? Online editor Malcolm Coles said: ‘It’s hard to imagine Christmas dinner without crackers - the groan-inducing jokes, the flimsy paper hats and the little toys that will probably end up clogging the vacuum cleaner come Boxing Day.
‘After pulling 60 crackers, our family of testers concluded that the more expensive luxury crackers aren't always worth the extra cost. If you specifically want crackers that’ll be fun to play with instead of just looking good on the table, check the list of contents to see what you’re getting inside.
‘There are ethical options on the high street too, so if that’s your priority check the box for details of charity donations and to find out whether the card is recycled or comes from a renewable source.’