Britain’s biggest broadcasters are set to battle it out to win the rights to screen Champions League football.
The Guardian is reporting that the BBC, ITV and BSkyB are set to fight for the rights for the three seasons from 2009, while Channel Five could also join the fray.
The news comes after European football governing body Uefa confirmed it would start the bidding process next May.
But the Guardian says the cost of the deal – currently £90 million a year – could rise to nearer £150 million a season.
Currently ITV and BSkyB share the Champions League rights and it’s believed that at least one terrestrial broadcaster will win a portion of the future rights.
Television sport is a key battleground for rival broadcasters and the BBC and ITV are also set to fight it out for the rights to the next Rugby World Cup.
The BBC recently retained the rights to Six Nations rugby until 2013 and also agreed a three-year deal for the US Masters golf.