Nintendo warns of Wii shortageGame firm says demand may outstrip supply
15 November 2007
Entertainment giant Nintendo has warned shoppers there could be a shortage of its best-selling Wii console in the run-up to Christmas.
The company said it was working flat-out to boost supplies of the games console ahead of the busy festive season.
It's been reported that the in-demand consoles, which normally sell for £179, are changing hands on the internet for up to £400.
Demand for Wii games
Nintendo, which is launching the Wii game Super Mario Galaxy on Friday, said in a statement: ‘Nintendo are now in a position in which seasonality demand trends are being broken, therefore the demand for Wii hardware is constant throughout the whole year globally.
‘Due to this phenomenon it is possible that the demand for Wii hardware may outstrip supply. We are doing everything possible to supply continued levels of stock and meet demand as quickly as possible.’
The Nintendo Wii launched in the UK last year and is currently the nation’s best-selling games console.
The new Super Mario game launches UK-wide on Friday. A limited number of stores in the Game chain will sell it from tomorrow evening.