Owners are splashing out more money on posh nosh for their pets, the latest figures suggest.
Cat food has seen the biggest increase in sales of premium products, according to TNS Worldpanel research.
Buyers are spending on average £4.13 per year more on cat food than they did a year ago.
Pet food recipes
Pet food made with recipes such as carrots and pasta and country casserole are among the new premium recipes set to hit shop shelves, according to The Grocer.
‘The days of recoiling from a smelly can of unidentified meaty chunks are numbered as recipes such as these become more common in the pet food sector,’ the trade magazine says.
Rising obesity rates among cats and dogs has prompted manufacturers to launch healthier and diet foods for podgy pets.
And some owners even buy organic and vitamin-enriched products for their animals, according to The Grocer.
Spend on cat food
Total spending on cat food hit £829 million in the past year compared with £747 million on dog food, the TNS figures produced for The Grocer show.
Shoppers are buying fewer but pricier items of pet food, with the amount spent up 1.8% but the volume of goods bought down 2.2% in the past year.
The pet food sales data for the year to August 25 comes from a TNS Worldpanel survey of the take-home purchasing habits of 25,000 British households.
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