Pure launches in-car digital radioIt works through the car's existing FM radio

05 November 2007

The Pure Highway

Pure has launched what it describes as the world’s first in-car DAB digital radio that doesn't require complicated installation.

The Pure Highway allows motorists to listen to DAB digital radio on the car’s existing FM audio system.

It is also possible to connect an iPod or MP3 player and listen to favourite tracks through the car stereo.

The Highway is powered from the cigarette lighter socket and attached to the windscreen like a satellite navigation (sat nav) system.

FM frequency

A small aerial picks up the DAB signal and sends it to the car’s radio on an FM frequency which is picked up just like a normal radio station.

It also has Pure’s ReVu technology which allows listeners to pause and rewind live DAB radio.

Pure says the Highway can be taken out of the car and used as personal DAB radio, giving up to 6 hours of listening from 2 AA batteries.

The digital radio specialist says while over 5.5 million DAB radios have been sold in the UK, less than 2% of these are for the car.

In-car market

It's now hoping the Highway will 'kick-start the in-car DAB market’.

Which? digital radio expert Lizzy Payne said: 'This is an interesting development from Pure and indicates just how popular digital radio has become. In the past DAB radios have sometimes experienced problems staying tuned to a station when moving at high speeds, so we look forward to seeing how it will perform in our tests'.

The Pure Highway will be available in time for Christmas for £69.99.