Setanta confims sports news launchChannel will go live later this month
06 November 2007
Setanta is to launch a new sports news channel at the end of November.
The 24-hour channel will be available free-to-air on the Virgin Media platform and satellite from 29 November.
Setanta says the channel will have a ‘fresh, straightforward approach’ with the opinions and input of sports fans at the heart of programming.
It is recruiting ‘fan correspondents' from every sport featured on the channel, including one from every Premier League football club.
Setanta says these contributors will talk on phone-in debates and react to news stories concerning their clubs or sports.
Setanta Sports News is jointly owned by Setanta Sports and Virgin Media, and produced by ITN. Its electronic programme guide (EPG) number on Virgin Media is 518. The satellite EPG number is to be confirmed.
Geoff Hill, Editor-in-Chief of Setanta Sports News, said: ‘We want Setanta Sports News to be fun and engaging for the nation's sports fans.
‘Viewers will get the sports news that matters delivered in a thorough, concise and accurate way, but this channel will be much more than a rolling sports news service – we want the added value of passionate input from fans. We aim to be alongside them at every major sporting event across the UK.’